Fashion Trends

Earth Shoes

Earth shoes were an unconventional style of shoe invented in the 1970s in Scandinavia by Danish shoe designer Anna Kalso. Unlike most other shoes, the soles were thick and the heels were thin (Negative Heel Technology), so wearing them one walked heel-downward. The advertisements said that it was like walking on the beach, where one's footprints are this way. A different firm with the same name is now in existence, and has recently introduced shoes with negative heels in a variety of styles ranging from sandals to running shoes.
Foot experts claimed the shoes were actually pretty bad for the wearer. One study found that the shoes caused severe pain and cramping and one expert claimed they would "cripple everyone who wears them."

Earth Footwear Educational Video

This is a new pair of athletic shoes. So, finally dove in and ordered a pair. Vegan ones, of course. Earth brand Kinetic -Vegan. They’re not cheap. But decent running shoes do come at a price. And Earth shoes are great because they support natural posture. And the users have less than ideal posture, so this is good for them. They’re are also good for stability. And if you’re klutzy like them, you need all the help you can get avoiding the face-plant position. In addition, these shoes have the Kalsø® Negative Heel Technology® which positions the toes 3.7° higher than the heels to help strengthen and tone the body. And I’m trying to tone up for my wedding, so that’s an added bonus. And they’re pretty cute.

Earth Shoes for Women would like to present the Earth, Mirage 2 (Caribou Suede). Footwear is proud to offer the Earth Mirage 2 (Caribou Suede. Footwear Take on the city streets with all the style and comfort you’ll need in the fashionable ‘Mirage 2′ boot. This is Soft suede upper with wrap-around lacing system to ensure the right fit. Faux shearling lining invites your toes to bury and snuggle in luxurious warmth. Ergonomic footbed with anatomic arch support and shock-absorbing Gelron2000 cushioning. Features Kalsoslash. Negative Heel Technology to align the body naturally. Shock-absorbing natural rubber outsole provides durability and traction. Product measurements were taken using size 7.

With a sumptuous shearling-look upper and lining, the Earth Cloud lives up to its namesake. The supportive foot bed will keep you in alignment while you’re hanging around the house and the soft and insulating materials used in Earth slippers will keep you warm and comfortable.
The sole of the shoe is treaded and water proof for indoor and outdoor use and the Cloud is also vegan certified, using no animal products in its manufacture. This is a slipper with all the benefits of the Earth brand and with a conscience as well. Increase your strength and improve your posture just by wearing comfortable and warm slippers around the house.

With Kalso Negative heel shoes from Earth line your feet will not only feel comfy but the whole body will benefit as well. Nowadays many different Earth styles are produced: Kalso Negative heel sandals, tennis shoes, sneakers, yadda yadda. The first Kalso Negative heel shoes were devised as early as 1950s. It was then that Anna Kalso, a Danish yoga trainer, noticed when going barefoot on the sandy beach that the tracks of the heel is much deeper that the tracks of toes. It occurred to her that when walking the weight of body is mostly on the heel. As a result Anna devised the shoes with lowered heel or the so-called ‘kalso negative heel’. Later on - in the year 1969 a young couple from America was granted the sole right to distribute Earth Kalso Negative heel shoes in the USA. The first store was opened in 1970 in New York. The main peculiarity of these shoes is that when walking with Earth shoes on, the posture becomes perfect straight away as the heel level is lower than the toe level. The slope angle is not wide - nearly 3.7 degrees but it is sufficient. Nowadays Negative heel shoes are manufactured by the German company Osnabrucker AP Shoe Fashion GmbH&Co.KG. Those who will end up purchasing Earth Kalso Negative heel shoes should be ready to get accustomed to them at first and to increase the load step by step. At first it’s better not to wear Kalso Negative heel shoes more than one hour a day. This is due to knee load that should be increased little by little. It might turn out to be a real problem for women who used to wear stilettos. But every effort is worth while.

Ecco Shoes

ECCO is a Danish shoe manufacturer and retailer founded in 1963 by Karl Toosbuy in Bredebro, Denmark. Originally established as a footwear manufacturer, the company has since expanded into leather production and leather accessories. ECCO is the only major shoe company in the world to own and manage every step of the production process – from cow to consumer. ECCO opened its first retail store in Denmark in 1982, and has since expanded to become a globally recognized brand with more than 3,800 branded sales locations throughout the world, selling an extensive range of men's, women's, and children's shoes.

ECCO was established in 1963 by Karl Toosbuy in the small town of Bredebro in southern Denmark. Toosbuy founded the company on the philosophy that “shoes must follow the foot” and not the other way around. His idea was to produce shoes that combined innovative technology, Scandinavian design, and traditional craftsmanship with an understanding of the human foot, and how it works.

In 1978, the company made its first real breakthrough, and gained widespread international recognition for its comfort footwear, when it launched the "Joke" shoe, followed by the classics "Free" and "Time". These shoes were the first in the world to feature a sole imprinted with the manufacturer's logo. Over eight million pairs of shoes from this group have been sold since then. Throughout the 1980s, the company expanded its operations internationally. By 1982, sales reached 1 million pairs of shoes annually. In order to accommodate the increasing demand additional production was established in Portugal, and under license in Japan and Cyprus.

The 1990s saw major additions in the ECCO collection, including the launch of Kids, Golf and Performance shoes. ECCO built its own research and design center, named "Futura", in Denmark in 1996, and opened its own beamhouse in Indonesia and tannery in Thailand a few years later. In 1998 the first flagship retail store opened on Oxford Street, in London. By 2000, ECCO owned every step of the production process, from design and leather production to branded retail sales.

ECCO owns tanneries in the Netherlands, Thailand, Indonesia and China. ECCO’s tanneries are among the leading manufacturers of quality leather to the fashion, sports, and car industries. ECCO has engaged in a research program to reduce the environmental impact of the tanning process. Approximately 80% of ECCO's shoes are produced in its own shoe factories in Slovakia, Thailand, Indonesia and China, and 20% under license in a number of countries including Indonesia, China and India. ECCO projects a brand image of a level of comfort and style generally associated with exclusive high-end shoes, while retailing at prices that are a little above average for the mass market, and within reach of a wide range of consumers.

ECCO shoes are sold in more than 90 countries. The company has expanded its operations into markets in Asia and in Eastern and Central Europe, Canada, and the United States. Their products are sold through 900 mono-brand stores, as well as independent retailers and online sales.

ECCO boots by the Danish shoe manufacturing and retail company ECCO have been around for almost fifty years, but their breakthrough into the mainstream shoe market has occured in the past decade. It is safe to say that their surge in popularity is due to the aesthetics, comfort and quality of their goods and not clever advertising or just plain speculation. ECCO boots and shoes are of great value indeed. ECCO currently offers a range of thirty different boot series, ten of which are designed for men. The thing most people associate with ECCO is comfort and this comfort they offer has become somewhat of a trademark. They try not to make compromises in terms of comfort or ergonomics when it comes to design. Wearers may find that their boots are roomier and much more comfortable than most boots on the market today. This consistency in smart design and comfort has helped ECCO boots develop a loyal customer base, which is growing by the day. As a new autumn and winter seasons are on their way in the northern hemisphere, it is time to start looking for proper footwear that would protect you from snow, ice, rain, cold and every possible combination of the these things. ECCO products, designed to be used in the cold Scandinavian areas, will meet your every expectation